Michael Pollan

“Simply by starting to cook again, you declare your independence from the culture of fast food. As soon as you cook, you start thinking about ingredients. You start thinking about plants and animals and not the microwave. And you will find that your diet, just by that one simple act, that is greatly improved.”

“Every major food company now has an organic division. There’s more capital going into organic agriculture than ever before.”

“The garden suggests there might be a place where we can meet nature halfway.”

“You can make real food in 20, 30 minutes, but we’ve convinced ourselves that it is a rocket science. It’s a shame. It’s the media and the food industry: they’ve fed our panic around time.”

“Eat all the junk food you want – as long as you cook it yourself. That way, it’ll be less junky, and you won’t eat it every day because it’s a lot of work.”

“The first step in reforming appetite is going from processed food to real food. Then, if you can afford organic or grass-fed, fantastic. But the first step is moving from processed industrial food to the real thing.”

“We now eat at the end of a very long and opaque food chain. Food comes to us ready-made in packages that obscure as much information as they reveal.”

“Perhaps more than any other, the food industry is very sensitive to consumer demand.”